YouTube’s Q1 2022 ad-revenue was more than double Spotify’s entire revenue for the quarter

YouTube’s Q1 2022 ad-revenue was more than double Spotify’s entire revenue for the quarter

YouTube and Spotify icons

Alphabet’s Q1 2022 financial results put YouTube’s ad-revenue at more than double Spotify’s ad and subscriber revenue for the quarter.

Alphabet’s (YouTube’s parent company) Q1 2022 results show YouTube’s advertising revenues to be at $6.87 billion, up 14% year-over-year. After even larger growth in 2021, with $6.005 billion representing a 49% growth over the same quarter in 2020, thanks in part to the pandemic, analytics forecasts for this quarter were roughly $7.4 billion, with a growth of 25%.

Despite missed expectations, YouTube’s ad-revenue alone in Q1 2022 were more than double Spotify’s entire revenue generated in the quarter, with results of €2.661 billion ($2.98bn), across Premium subscriptions and ad-supported Free revenues. Spotify’s results were up 19% year-over-year.

Alphabet didn’t announce YouTube revenue from subscribers in Q1 2022, however CFO Ruth Porat stated “substantial growth in YouTube non-advertising revenues driven by subscriber growth in YouTube Music and Premium and YouTube TV”. YouTube Shorts stats were also updated, with YouTube claiming the short-form video platform receives over 30 billion daily views, which is four times as many as a year ago.


Use RouteNote to get your music on and monetize content across YouTube, YouTube Shorts and YouTube Music for free.

The post YouTube’s Q1 2022 ad-revenue was more than double Spotify’s entire revenue for the quarter appeared first on RouteNote Blog.

Source