TikTok partner with Shopify to introduce a shopping tab on TikTok profiles
Image Credit: Shopify
Expanding their partnership with Shopify, TikTok Shopping brings new in-app discovery and shopping experiences to TikTok.
According to the ecommerce software platform, social commerce is one of the fastest growing channels for Shopify merchants. Even without any in-app shopping tools, TikTok has a global influence on modern retail. Thanks to the algorithm at the heart of TikTok’s discovery page, shopping is an interactive, entertaining experience. Anyone and anything including brands have the potential to be discovered on TikTok. A single TikTok has the power to drive new shopping trends. With an expanded partnership with Shopify, TikTok are innovating on ways to help brands sell directly through their profile with TikTok Shopping.
These new features include helping merchants create engaging and organic content, to make it easier for consumers to explore and buy products they discover on TikTok. Shopify merchants with a TikTok for Business account can add a shopping tab to their TikTok profiles and sync their product catalogues. The virtual mini-storefront links directly to their online store for checkout. Artist could use this tool to link fans to their digital music and merch store.
Alongside the new shopping tab, TikTok creators can highlight items for sale in TikTok videos with product links. Viewers can either navigate to the merchant’s storefront or simply tap the tagged product.
TikTok Shopping is available to Shopify merchants in the US, UK and to a select group in Canada in the coming weeks. Shopify says they are looking to roll out to additional region in the coming months. Merchants can request early access to TikTok Shopping via Shopify’s TikTok channel. TikTok says going forward they will continue to experiment with new commerce opportunities.
Our community has transformed shopping into an experience that’s rooted in discovery, connection, and entertainment, creating unparalleled opportunities for brands to capture consumers’ attention. TikTok is uniquely placed at the center of content and commerce, and these new solutions make it even easier for businesses of all sizes to create engaging content that drives consumers directly to the digital point of purchase. We’re thrilled to be expanding our partnership with Shopify and making TikTok more accessible than ever for their merchants.
Blake Chandlee, President, Global Business Solutions at TikTok
Creators are paving the way for a new kind of entrepreneurship where content, community, and commerce are key. By enabling new in-app shopping experiences and product discovery on TikTok for the first time, Shopify is powering the creator economy on one of the fastest-growing social and entertainment platforms in the world. We are excited to help this next generation of entrepreneurs connect with their audiences in more ways–and with TikTok as a visionary partner.
Harley Finkelstein, President of Shopify
I built my business on social media; it’s where my fans go first to look for what’s new from Kylie Cosmetics. I have so much fun creating TikTok videos, and I love sharing posts of my fans using the products. That’s why I’m excited for Kylie Cosmetics to be one of the first to let customers shop directly on our TikTok!
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