TikTok launch Top Songs on their Creative Center – an up-to-date look at which songs are popular in the app
Image Credit: Alexa Shoen
Primarily hoping to help advertisers inform their strategy, you can now view the top 100 songs, in any region, over the last 7 or 30 days.
Launched in March last year, TikTok’s Creative Center helps users discover what’s popular on the social media platform right now, with tools to help you create videos and tips for advertising success. Now, launching in their Trend Discovery tool, alongside popular Hashtags and TikTok, you can find the top 100 trending songs on TikTok. “Discover trending songs on TikTok. Use viral sounds in your ad creatives.”
TikTok is built with catching user’s attention at the forefront of the app. A fast moving platform makes it difficult for creators and brands to stay on top of what’s relevant. Last month, TikTok reported approximately 430 songs surpassed a billion video views in 2021, a threefold increase over the previous year. Over 175 songs that trended on TikTok in 2021, also charted on the Billboard Hot 100, twice as many as 2020.
Anyone with a free account can see the most popular songs over the last 7-30 days on TikTok, with graphs to show the rise and fall over time. This can help inform your music decision on your next TikTok. The list can be filtered by any country, and you can toggle between Last 7 days and Last 30 days. Each track name and artist name is listed, with a handy See Videos button to see a list of TikToks featuring the sound. The graph does not have a labeled Y-axis showing the number of views. Instead, daily popularity is compared against the highest point of a track’s popularity in history. See the screenshots below for a comparison between a consistently well performing song verses a Christmas song, from mid-December to mid-January.
Did you know it’s free and easy to monetize your own music on TikTok? Learn more here.
The post TikTok launch Top Songs on their Creative Center – an up-to-date look at which songs are popular in the app appeared first on RouteNote Blog.
Heather Hill write about articles that give you strategies to boost your music’s reach.