More music on Roblox as Spotify and Roblox team up to launch Spotify Island
Image Credit: Spotify
Spotify is now on Roblox with its Spotify Island experience, where fans and artists can meet in virtual form.
Spotify has created a virtual universe on Roblox, teaming up with the gaming platform to make its own experience, Spotify Island.
What is Roblox? Roblox is a free online universe where users can hang out together in a virtual space and play games. Within the platform, there’s the potential for music artists to connect with fans remotely, appearing as avatars, playing virtual shows and hanging out with fans in backstage areas.
Spotify Island is the first of a series of areas that Spotify says will appear throughout the year. Within the network of islands will be music-themed games, themed experiences and the chance for fans to interact with artists.
The first “themed experience” is the K-Park area, dedicated to the K-Pop genre. Stray Kids and SUNMI are the first artists to feature.
Spotify says any profits through virtual merchandise will go straight back to the artists. In the past, Roblox has seen virtual concerts by a range of artists such as Lil Nas X, 24KGoldn, and Royal Blood. During the pandemic, these sorts of live streamed virtual experiences were especially helpful for artists who couldn’t connect with fans in person.
What links the island to Spotify? The branding is there – users can collect the Spotify “Like” button in exchange for merch for their avatar. Players can collect points and climb to the top of “The Charts.”
Players also create music using virtual beat-making stations within the island, with beats provided by Soundtrap, Spotify’s online DAW. Gamified music creation is already popular on Roblox, including the Splash world in which players use AI-powered tools to make and perform live music.
The island has had nearly 500,000 visits so far. Check it out here, and stream a themed Spotify playlist below:
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