Apple purchases classical music streaming service Primephonic
Image credit: Apple
Apple has today purchased the renowned classical music experience and will be bringing it to Apple Music.
Apple has announced its acquisition of the popular classical streaming service Primephonic. Much like traditional streaming services such as Apple Music, Primephonic has a tailored listening experience for its users, including a browse functionality, premium-quality audio, handpicked expert recommendations, and extensive contextual detail on repertoire and recordings.
The addition of Primephonic means that Apple Music subscribers will get access to a massive library of classical music. All of which will be categorized, detailed, and full of playlists thanks to Primephonic’s work.
Speaking on the acquisition Apple’s Vice president of Apple Music and Beats, Oliver Schusser said: “We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts.” Adding: “Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.”
Primephonic’s co-founder and CEO, Thomas Steffens commented: “Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry.” He continues: “Artists love the Primephonic service and what we’ve done in classical, and now we have the ability to join with Apple to deliver the absolute best experience to millions of listeners. We get to bring classical music to the mainstream and connect a new generation of musicians with the next generation of audience.”
Due to the purchase, Primephonic will no longer be available for new subscribers and will be taken offline from September 7th. Apple Music will launch a dedicated classical music app next year that will combine Primephonic’s classical user interface but with added features. In addition to this Primephonic users will receive six months of Apple Music for free. Giving them access to a massive library of music, including classical, lossless audio streaming, spatial audio, and much more.
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